Shigeru Miyamoto stated that Nintendo prefers to take a different direction from the rest of the video game industry regarding AI.

Generative AI is a significant topic in creative industries and video game development, with concerns about ethical issues, copyright, and job replacement.

EA CEO Andrew Wilson mentioned that AI is central to their business, contrasting with Nintendo's approach.

Nintendo president Shuntaro Furukawa acknowledged the creative potential of generative AI but also highlighted intellectual property concerns.

Microsoft and PlayStation are integrating AI into their gaming experiences, focusing on personalization and support tasks.